BATHWTR®
An unconcerned woman in sunglasses relaxing in a freestanding bubble bath
PREMIUM SOAP. QUESTIONABLE ORIGINS.

FRESHLY
SOURCED.

Don’t ask from where.

GET FIRST DIBS
100% BATHWTR*
*Legally, absolutely not.
SOURCE: REDACTED
01 / THE PROCESS

FROM TUB
TO BAR.

Good soap.
A suspiciously elaborate process.

A serious BATHWTR employee checks soap bars on a conveyor beside an unnecessarily complicated steel processing machineQUALITY CONTROL IS ASKING QUESTIONS
01.

SOAKED

We can’t disclose our sources.

02.

PROCESSED

Probably more than necessary.

03.

PRESSED

Into something your mother would approve of.

LINE 001 — NOW IN PRODUCTIONFOR EXTERNAL USE. OBVIOUSLY.
02 / THE FIRST DROP

FRESH OFF
THE LINE.

Four good alibis.
Find yours.

NOT SO FAMOUS INFLUENCER

COMING SOON

Clean, warm, and slightly attention-seeking.

VANILLA / AMBER / CLEAN MUSK

YOUR EX

COMING SOON

Familiar for all the wrong reasons.

ROSE / SANDALWOOD / MUSK

RICH GIRL

COMING SOON

Smells expensive. Obviously.

SANTAL / CASHMERE / BERGAMOT

BAD INFLUENCE

COMING SOON

You already know this is a bad idea.

CHERRY / AMBER / TONKA

A BAR ABOVE YOUR USUAL.DO NOT DRINK.
03 / WORD GETS AROUND

PEOPLE ARE TALKING.

★★★★★
I have several questions.
A CONCERNED CUSTOMER
★★★★★
Smells way better than the name suggests.
A PLEASANTLY SURPRISED HUMAN
★★★★★
My girlfriend told me not to buy it. Anyway, I’m on my third bar.
A REPEAT OFFENDER

Fictional testimonials. Real commitment to the bit.

In the fictional BATHWTR factory, a worker waters soap bars beneath an elevated bubble-filled tub

COME CLEAN.
STAY A LITTLE
DIRTY.

Soap for people with nothing to hide.

BATHWTR / AN ENTIRELY NORMAL SOAP COMPANY